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Posted on  by  from the site SKMurphy
Special Offer for Groups and Organization Members Discounts are available for members of Bootstrappers Breakfast, Business Marketing Association, Women In Consulting, and organizations sending three or more employees: please contact us for discount codes. Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Wednesday March 17, 2010 8:15 am - 5:00 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help you turn it into a surprisingly compelling demo! Cost (includes breakfast, lunch, copy of Peter Cohan’s “Great Demo!” book): Early Registration: $536 After March 4: $560 This seminar outlines a framework for the creation and delivery of improved demos and presentations to enable increased success in the marketing, sale, and deployment of software and related products. Whether it’s face to face, in a webinar, as a screencast, or as a self-running demo the ability to present the key benefits of your software product is essential to generating prospect interest and ultimately revenue. Peter Cohan of The Second Derivative gives us the recipe for a Great Demo! “I am confident that with the insights gained from your workshop we will land more customers in fewer iterations.” Lav Pachuri, CEO, Xleron Inc. “Peter Cohan’s Great Demo method really works. It helped us win DEMOgod, and it has allowed us to explain our offering much more clearly to prospects.” Chaim Indig, CEO, Phreesia (See “DEMOgod Winner Phreesia Praises Peter Cohan Training“) ABOUT THE SPEAKER: Peter Cohan, Principal at Second Derivative Community Web Site: www.DemoGurus.com Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry. Peter has experience as an individual contributor, manage and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer. Agenda: 8:15 AM Breakfast & Registration 8:30 AM Workshop begins Noon Lunch & De-brief 1 PM Advanced Topics multiple solution demos presenting to a mixed audience with different needs or information requirements vision generation demonstrations handling bugs, crashes, and time challenges. 5 PM Wrap up Seating is Limited These are intensive sessions and we ask that you arrive at least 15 minutes before 8:30AM start time to ensure you will have a seat and won’t disrupt the session once it is underway. For more information: Theresa Shafer 408-252-9676 events@skmurphy.com ...
Demos, Events, tshafer
Posted on  by  from the site SKMurphy
A client was kind enough to invite me to hear Jenny Allen present an abbreviated but very moving version of her one woman stage play “I Got Sick Then I Got Better” at a luncheon held by the Canary Foundation today. Mrs. Allen spoke candidly of her experience surviving cancer. Two different cancers actually. She was diagnosed with endometrial cancer and underwent a hysterectomy to treat it. Analysis of the tissue from her hysterectomy uncovered stage IIc ovarian cancer. She is a writer so she kept a diary of her experiences. She went back to re-read her journal page for the day she was diagnosed with ovarian cancer, expecting to find her thoughts and impressions. All she had written was “Very Bad News.” That’s more than four years ago now and in the interim she has turned her emotional turmoil into a funny, painfully honest, and incredibly moving one woman stage play. It moved me to tears more than once. I would hope to have the same strength of purpose to be able to transmute so much anxiety and suffering into something as honest and funny and uplifting. If you have a chance to see her play, I would not miss it. And if during these recessionary times you can spare a nickel for improving the early detection of cancer, the Canary Foundation can put it to good use. ...
skmurphy
Posted on  by  from the site SKMurphy
Literature is mostly about having sex, and not much about having babies; life is the other way round. David Lodge Startup pundits have focused primarily on funding events and product launches, and not much about how viable the business model and scale up strategy are. Successful businesses are the other way around. Jeff Nolan wrote in January 2009 about “Why the TechCrunch Economy Will Falter” noting (bold in original): “…a fundamental flaw in the startup economy promoted by a wide swath of pundits and proponents, that starting is more important than sustaining.” Martin Edic in the comments  noted that The other half of this situation is the ‘pundit’ sites lack of aggressively asking companies exactly how they are going to make money. Endless coverage of start-ups that are more about a gimmick, reiteration of an original technology or an imitation of something else, without questioning the viability of the business model, helps create an environment where typically young entrepreneurs scoff at the need for revenue. When we hit a downturn like this and funds dry up, they are going to fold. The good news it that most serial entrepreneurs fail at least once and return as much more knowledgeable and pragmatic business owners. So covering failure has its purpose. It’s taken a little more than a year but Dave McClure notes yesterday in “Subscriptions Are The New Black” We have largely WASTED an entire web decade of time, energy & venture capital on extremely inefficient revenue models.  There have been a few interesting examples of startups acquired in the 00’s for large amounts due to amazing growth (eGroups, MySpace, Skype, YouTube) or advertising potential (aQuantive, DoubleClick, AdMob, RightMedia).  However, mostly the decade has been an uninterrupted string of uninspiring business models and small-time acquisitions of Web 2.0 startups filled with rainbows & unicorns, rather than those based on simple, transactional revenue models. and he posits two key assertions related to startup business models: The default startup business model from 2000-2009 was based on growth (aka acquisition) and CPM- or CPC-advertising The default startup business model for 2010 & beyond will be subscriptions and transactions (e-commerce, digital goods). What does this mean for the average bootstrapping entrepreneur? More competition as fewer teams bet on “build it and they will come” models and start competing to deliver services that firms or individuals will pay for today. Perhaps less derision when they tell other startup entrepreneurs that they plan to charge right away. Craig Newmark’s answer “Our history is slow, continuous growth. In the race between tortoise and hare, well, we’re the slow guy” to “How Craigslist Spread” is worth keeping as your screen saver quote. Related posts “Entrepreneurial Motivation“ “William Feather on ‘Perseverance Rewarded‘” “Do Something Small, But Useful Now“ ...
Posted on  by  from the site SKMurphy
I answered a question recently for real examples of teams using customer development approaches to software startups and drafted the following reply First Example: Michael Sippey of Six Apart I blogged about an August 2006 talk by Michael Sippey of SixApart in January of 2007 at SVPMA (his slides are here http://www.svpma.org/eventarchives/sixapart.pdf ) If you read through Michael’s slides and my notes from his talk you will see that he offers four stories of new product introduction: Moxy, based on getting out of the building and watching how customers used other products A next generation jukebox, based on raising a lot of money and building something that was cool but not compelling TypePad’s “Big Bang” where they launched a major release with many new features, some of which didn’t work TypePad’s transition to a fast iteration model where they launch a few features on a two week cycle Sippey never mentions Steve Blank or customer development but he is following many of the key methodology principles of customer development in his two success stories. For example, here are some of his key questions (note the focus on getting out of the building, a sequence of demos/prototypes, the focus on customer pain/problem, and asking the customer to prioritize features): How we did it. Find 30 prospects. Set up meetings. Demo your idea / alpha / beta / product. Ask questions. (Lots of questions.) Take copious notes. Score your results. Critical questions. Do you have this problem? Does this solve your problem? How much would you pay for this? Base hit or home run? How would you spend $100 of our money? Second Example: Dave Stubbenvol of Wowzamedia I interviewed Dave Stubbenvol in January 2008. Dave is CEO of Wowzamedia and a five time serial entrepreneur. Again, without mentioning Steve Blank he outlines how he has followed customer development principles in building Wowzamedia to a successful bootstrapped company. Here is a long excerpt where he outlines their focus on trying things and seeing if they are of use: Q: It seems like you have had a clear sense of priorities with WOWZA? With WOWZA our focus is on three key things: making sure that we will be around, making sure that we are meeting customer needs today, and staying flexible enough to meet customer needs for the future. Q: I talk to many entrepreneurs who take a “if I build it they will come approach.” We met just over a year ago, before you had even launched. Can you talk about the amount of preparation, the strategies, and your implementation plan just to get ready for launch? This time with WOWZA, launch was sort of a crazy thing for us. We basically started the company because we wanted to explore the possibilities for new applications that emerging media technologies enabled. Originally, we never actually expected to make money with what we built. Not really your typical way of starting a business. My co-founder and I had prototyped a hybrid video blogging system. It was this unholy hybrid of WordPress, the Adobe Flash Communication Server, and then Flash Media Server. While messing around, we found out that Adobe Flash Communication Server, Flash Media Server was just not good enough. The product wasn’t stable enough, it was unreliable, it had lousy performance, it was ridiculously expensive, and it just was not good enough for us. So, we decided to write our own, and we put that into our product. Prior to launch we did all the standard things like press releases, some advertising, having reference customers, having customers ready to buy on the launch date, and building up the market. However, we did not pour boatloads of money into the initial marketing. For two reasons: first we figured we would get it wrong at the start, and second we felt that this was a one off product. Our primary intention was to establish the company and build a reputation. We want to be the guys who know what they are doing, tell you the truth, and deliver a damn good product. The truth is with a one off product there are going to be problems, no doubt about it. We went ahead and launched in February 2007, got out there, got press in a couple of places, people came, and we made sales. These two data points for companies that still around and growing. They don’t mention that they follow “Four Steps” but both are clearly following the key principles of customer development for the customer discovery and customer validation phases.  This should help substantiate that successful firms have followed customer development principles. We follow them in working with our clients (I should make clear that neither SixApart nor Wowza were or are clients) who are primarily teams of two to five engineers. They find a “scientific approach” to the early market that involves focused experimentation to be very useful. ...
Posted on  by  from the site SKMurphy
Get them while they are hot on http://www.twitter.com/skmurphy “Fallacies do not cease to be fallacies because they become fashions.” G. K. Chesterton “No amount of sophistication is going to allay the fact that all your knowledge is about the past and all your decisions are about the future.” Ian E. Wilson “Just because you’re good at something doesn’t mean the market cares any longer.” Seth Godin “Learnng from Groucho Marx” “Just because you’re good at something doesn’t mean the market cares any longer.  It’s extremely difficult to repair the market. Find a market that will respect and pay for the work you can do. Technology companies have been running this race for years. Now, all of us must. “To sway an audience, you must watch them as you speak.” C. Kent Wright This is from the introduction to his book “Unaccustomed as I am…“  an anthology of quotes for “after dinner speakers.” He offers it as item 6 in a list of 7 “don’ts.” 6. Don’t in any circumstances read your speech, but speak from notes if you must. To sway an audience, you must watch them as you speak.” “How did you go bankrupt?” “Two ways, gradually and then suddenly.” Ernest Hemingway “The Sun Also Rises” “It is not written anywhere that raising money is the first step in starting a company. Or any step at all.” Venture Hacks This was a tweet from their twitter feed that is not attributed and doesn’t appear on their site. I assume that it is original with Nivi or Naval. “I’m not happy. I’m cheerful. There’s a difference. A happy woman has no cares at all. A cheerful woman has cares but has learned how to deal with them.” Beverly Sills “A million man years has been spent on Artificial Intelligence.” Monica Anderson in “Could AI Be Easy?” “On average you have to earn 2.5X to be as happy working for someone else as working for yourself.” Scott Andrew Shane in “The Illusion of Entrepreneurship: the Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By” Full quote “There’s another reason that people aren’t necessarily foolish when they start businesses, despite the poor financial performance of the average startup. Entrepreneurship provides a very important non-financial benefit: it makes people happier. […] In fact, studies show that to be as satisfied when he is working for others as he is when he is working for himself, the average person needs to earn two-and-a-half times as much money!” What makes entrepreneurs more satisfied: Flexibility to work and care for small children at the same time Working in a small organization where they can interact directly with everyone in the company the autonomy, flexibility, and greater control over their lives By implication, if entrepreneurs can offer flexibility, interaction with everyone on the team, autonomy they can compete more effectively for employees. “We don’t encourage people to quit their jobs, gainful employment is a legitimate funding vehicle in this financial market.” Adeo Ressi of the Founder Institute in “Silicon Valley’s New Sport: Extreme Bootstrapping” “The universe is run by the complex interweaving of three elements: energy, matter, and enlightened self-Interest.” J. Michael Straczynski It’s a line Straczynski added for G’Kar speaking to Garibaldi in Babylon 5: “Survivors” “In the future, everyone will be famous for 15 people” Momus (Nick Currie) in “Pop Stars Neine Danke“ Referenced in “Sean Murphy — I don’t read read him regularly but hear that I should.” “I have been described as ‘impatient for action, but patient for results.’” John Bogle in “On Leadership” There are a number of excellent speeches cataloged in the “Bogle Financial Markets Research Center“ ...
Quotes, skmurphy
Posted on  by  from the site SKMurphy
In a long and somewhat rambling blog post “Customer Development and the Lean Startup,” that contains a long laundry list of resources for entrepreneurs on Customer Development and Lean Startup resources, Yury Tsukerman lists “the key players” and drops this short comment Sean Murphy – I don’t read him regularly, but I hear that I should. Not since Techdirt used me in a promotional picture (see “Born with a Face Made for Podcasting“) have I felt such a sense of warm endorsement. So here is a tip for my 15 readers on how to deal with your 285 nano-centuries of fame: add a nice comment to the bottom of the blog. Which I did: I think a post that describe how you have applied a subset of these principles and what you have learned would be very useful, it’s clear that you have your own insights on these topics. There is a good conversation going on in the Lean Startup Circle, it would be great to see you take part. I have a blog category devoted to Customer Development if you are interested. If you are having trouble finding time to read my blog here are five posts that I believe represent the range of my writing. Clearly I need to take a page out of the Venture Hacks notebook and create an index for the 550 posts I have written over the last four years. “Overnight Success” “Cultivating Calmness in a Crisis” “Maintaining Perspective On The Entrepreneurial Roller Coaster “Cecily Drucker’s Startup Secrets” “We Dont Encourage Individuals To Form A Startup” But it’s been a few weeks and I am not closer to my master index so I would appreciate your help. Let me know which of my blog posts you found especially useful (or an old one now desperately in need of a re-write/update) and any areas or topics you would like to see me address. Notes “In the future, everyone will be famous for 15 people” Momus (Nick Currie) in “Pop Stars Neine Danke“ One handy conversion factor to remember is Tom Duff’s “Pi seconds is a nanocentury.“ “In the future everyone will be famous for 15 minutes” Andy Warhol  Fewer footnotes probably not a bad idea either. ...
Posted on  by  from the site SKMurphy
Great post by Linsday Robertson on “The Do’s and Don’ts of Online Publicity, For Some Reason” where she lists nine rules of thumb for getting publicity. Here were my top three from here list (numbers are from the original: read the whole thing): 1. FOR IMMEDIATE RELEASE means FOR IMMEDIATE DELETE to any blogger with any influence. Period. 3. A blogger’s resistance to marketing/publicity is directly proportionate to his or her influence as a blogger. 4. A Monkey Can Send a Mass Email: Build Relationships and Understand What Your Real Job Is Some related posts: “Tips for a Startup’s Early Press Releases“ “A Conversation With Ed Lee on the Changing Media Landscape for EDA“ Clay Shirky’s July 13, 2009 post “It’s not An Upgrade It’s an Upheaval“ ...
Rules of Thumb, skmurphy
Posted on  by  from the site SKMurphy
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Wednesday March 17, 2010  8:15 am - 1:00 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As a part of your workshop registration, we will also follow up via e-mail and brief phone calls to track your progress. Cost (includes breakfast, lunch, copy of Peter Cohan’s “Great Demo!” book): Early Registration: $336 After March 4: $360 This seminar outlines a framework for the creation and delivery of improved demos and presentations to enable increased success in the marketing, sale, and deployment of software and related products. Whether it’s face to face, in a webinar, as a screencast, or as a self-running demo the ability to present the key benefits of your software product is essential to generating prospect interest and ultimately revenue. Peter Cohan of The Second Derivative gives us the recipe for a Great Demo! “I am confident that with the insights gained from your workshop we will land more customers in fewer iterations.” Lav Pachuri, CEO, Xleron Inc. “Peter Cohan’s Great Demo method really works. It helped us win DEMOgod, and it has allowed us to explain our offering much more clearly to prospects.” Chaim Indig, CEO, Phreesia (See “DEMOgod Winner Phreesia Praises Peter Cohan Training“) ABOUT THE SPEAKER: Peter Cohan, Principal at Second Derivative Community Web Site: www.DemoGurus.com Peter Cohan is the founder and a principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. Before The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc. and the board of advisors for Excellin, Inc. He holds a degree in chemistry. Peter has experience as an individual contributor, manage and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer. Agenda: 8:15 AM Breakfast & Registration 8:30 AM Workshop begins Noon Lunch & De-brief 1 PM Wrap up In response to requests for assistance on demo delivery we have added an afternoon session to our Great Demos workshop. If this is your first exposure to the Great Demo come for the morning and get a great overview of the methodology and stay for the afternoon if you would like an opportunity for more interactive training on advanced topics such as multi-solution, multi-player demonstrations, and vision generation demonstrations. The advanced topic session as covers real life issues like handling bugs, crashes, and time challenges. This is an interactive workshop with Peter Cohan is only available to people who have already attended the morning session or a previous Great Demo session. When: Wednesday March 17, 2010   1:00 - 5:00 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Cost $200 click here to Register for the Advanced Topics Advanced Topics Agenda: 1 PM Advanced Topics multiple solution demos presenting to a mixed audience with different needs or information requirements vision generation demonstrations handling bugs, crashes, and time challenges. 5 PM Wrap up Seating is Limited Due to the demand for these small business workshops we ask you to please reserve your seats on-line. These are intensive sessions and we ask that you arrive at least 15 minutes before 8:30AM start time to ensure you will have a seat and won’t disrupt the session once it is underway. We will serve breakfast from 8 to 8:30. After 8:15 AM, no seats can be guaranteed. Any empty seats that have not been claimed by 8:15 AM will be made available on a first come, first served basis (you may pay at the door with cash or a check). For more information: Theresa Shafer 408-252-9676 events@skmurphy.com ...
Demos, Events, tshafer
Posted on  by  from the site SKMurphy
Second day at the Foresight 2010 conference on “Synergy of Molecular Manufacturing and Artificial General Intelligence (AGI)” Tiny Tech Jobs was a conference sponsor, they not only list jobs on their site but also conferences and consultants. About tinytechjobs: This site is dedicated to jobs using tiny technology, including careers in MEMS, nanotechnology, microtechnology, biotechnology, and information technology. Here you will find employment in such disciplines as chemistry, physics, materials science, MEMS and NEMS, microelectronics, microfluidics, microarrays, information technology, chip design, semiconductors, optics, photonics, optoelectronics, mechanical, electrical, and chemical engineering, and other relevant fields. Robin Hanson reprised his IEEE Spectrum article “Economics of the Singularity” but neither he nor David Friedman’s talk seemed to address what molecular manufacturing and embedded AI might yield. So I went and looked up Bruce Sterling’s “When Blobjects Rule the Earth,” his keynote at SIGGRAPH in Los Angeles in August 2004 and have included a couple of trends he identified 6 years ago that have only gathered force: Artifacts are made and used by hunter-gatherers and subsistence farmers. Machines are made and used by customers, in an industrial society. Products are made and used by consumers, in a military-industrial complex. Gizmos are made and used by end-users, in whatever today is – a “New World Disorder,” a “Terrorism-Entertainment Complex,” our own brief interregnum. A Gizmo is not manufacturable by any centrally planned society. A Gizmo is something like a Product, but instead of behaving predictably and sensibly for a mass market of obedient consumers, a Gizmo is an open-ended tech development project. In a Gizmo, development has been deputized to end-users. End-Users, who are people like practically everybody in this audience, do a great deal of unpaid pro bono work in developing Gizmos. The true signs of a Gizmo are that it has a short lifespan and more functionality crammed into it than you will ever use or understand. A Gizmo is like a Product that has swallowed a big chunk of the previous society, and contains that within the help center and the instruction manual. A Gizmo, unlike a Machine or a Product, is not efficient. A Gizmo has bizarre, baroque, and even crazy amounts of functionality. This Treo that I’m carrying here, this is a classic Gizmo: it’s a cellphone, a web browser, an SMS platform, an MMS platform, a really bad camera, and an abysmal typewriter, plus a notepad, a sketchpad, a calendar, a diary, a clock, a music player, and an education system with its own onboard tutorial that nobody ever reads. Plus I can plug extra, even more complicated stuff into it, if I take a notion. It’s not a Machine or a Product, because it’s not a stand-alone device. It is a platform, a playground for other developers. It’s a dessert topping, and it’s a floor wax. Now, I could redesign this Gizmo to make it into a simple Product. But then this Gizmo would become a commodity. There would be little profit in that; in an end-user society like ours, Products come in bubblepak or shrinkwrap in big heaps, like pencils. There is no money in them. So there are good reasons why a Gizmo is almost impossible to use. It’s because a Gizmo is delicately poised between commodity and chaos. It is trying to cram as much impossible complexity as it can, into an almost usable state. It is leaning forward into the future. This is not a vision of utopia. This is a historical thesis. Like all previous history it is fraught with titanic struggle. We are facing a future world infested with digital programmability. A world where our structures and possessions include, as a matter of course, locaters, timers, identities, histories, origins, and destinations: sensing, logic, actuation, and displays. Loops within loops. Cycles within cycles. ...
Events, skmurphy
Posted on  by  from the site SKMurphy
Great presentation by Larry Millstein on “Sqeuencing Singla DNA molecules.” Cost per Human Genome sequence has been dropping rapidly and is on track to hit $1,000 in two to four years and $100 could happen this decade. This is enabling companies like Knome to offer complete genome sequencing and analysis for individuals. Another firm offering low cost DNA based testing (but not full sequencing) is  23andMe. Some of the firms driving the sequencing revolution are Applied Biosystems Complete Genomics Illumina Another outstanding presentation was by Hod Lipson on “Adaptive and Self-Reflective Systems.” This video from TED on “Self-Aware Robots” includes short video segments that were included in his presentation; the videos page of the Cornell Computational Synthesis Laboratory contains more interesting videos. Some key points: If you give the controller the ability to run experiments you don’t need to give it as much information and it can actually climb out of “local minima” through experimentation more easily than existing controllers searching much larger databases. This also gives the robot the ability to respond either to damage or changes in the environment since it will continue to run experiments and refine it’s model of itself and the world. “Experience is what you get when you didn’t get what you wanted.” His Eureqa program helps you make sense of data sets detecting hidden relationships and equations in the data. It was featured in Wired last year: “Download Your Own Robot Scientist.” He made these same remarks in his talk from his paper “Evolutionary Robotics and Open-Ended Design Automation“: IMAGINE A LEGO SET AT YOUR DISPOSAL: Bricks, rods, wheels, motors, sensors and logic are your “atomic” building blocks, and you must find a way to put them together to achieve a given high-level functionality: A machine that can move itself, say. You know the physics of the individual components’ behaviors; you know the repertoire of pieces available, and you know how they are allowed to connect. But how do you determine the combination that gives you the desired functionality? This is the problem of Synthesis. Although engineers practice it and teach it all the time, we do not have a formal model of how open-ended synthesis can be done automatically. Applications are numerous. This is the meta-problem of engineering: Design a machine that can design other machines. Brad Templeton gave a good talk on self-driving cars. They are much closer than you might think due to efforts by the Japanese and the US Military in particular. The last few entries for the “RoboCars” category of his blog provide a lot of the very interesting material and videos he worked into his presentation. Brad notes in his blog: “I will also be doing my general Robocar talk on Wednesday, February 24th at the “Homebrew Robotics Club” of Silicon Valley. This is a great group of people who hack robotics as a hobby, and it means at the CMU building at NASA Ames Research Center. This event is free and open to the public.” ...
Events, skmurphy