The other day, I was listening to John Wall interview Simon Sinek on the Marketing over Coffee Podcast. Simon Sinek is a marketing consultant and motivational speaker and has a book out entitled “Start with Why: How Great Leaders Inspire Everyone to Take Action.” In addition to the podcast interview, I also came across the following presentation that Simon gave at a TedX conference a few months ago.
To make a long-story short, the key premise is that companies spend too much time marketing what they do and how they do it better than the other guy.
